On-line and Off-line ads to promote downline?
Ads shown here are examples to
outline the basic strategies one
In this section, it is assumed that you already know who is a
media associate and what is a gate pass.
Some OFF-line ads and strategies outlined here may be a bit outlandish for a pure
internet marketer, but remember, you have encountered a truly unique
system in which both ON-line and OFF-line strategies can not only
coexist but also compliment each other well. Find ON-line ad section
at the bottom of this page.
An associate while formulating a campaign or just an ad, it should
be within the limits agreed up on in the media associate agreement.
Let's start with some simple classified strategies
WANTED Join as Media Associate.
Opportunity available all
over India. Contact cell:
The above format is best if you are planning to
host a meeting on UpMarch, the opportunity and/or after the meetings,
securing appointments for a one2one session. Here the
associate has every opportunity to collect at least a contact phone
number in the initial stages itself and could use that link to attain a better conversion.
One should plan for a series of online and offline classifieds for
better results, considering the fact that classifieds costs next to
nothing and still has proven to have wide coverage, one could expect
faster networking and larger benefits.
WANTED Join as Media Associate.
Opportunity available all
over India. Contact:
Here also media
associate is building a network through
classifieds. Whenever somebody responds to this ad, Our associate will
reply with a detailed email response which will also include the site
name www.UpMarch.com and the
Public_Gate_Pass she created for her
downline. Since, this is an email to email correspondence, she can do
business without revealing too much about herself as she prefer [UpMarch even
support utter introverts!!]. This strategy too is
not only very economical but also has potential to spread like wild
Find some more formats below.
Vacancy Work as Media Associate
Beautiful home business
work full or part time
Micro Investment Business
1000%+ Returns Potential
work full or part time
Take a Free Tutorial at
FREE info available at
In fact the variations possible are
innumerable. Check weather the news paper you plan to advertise have
an on-line edition.
Let's take another advertisement mode ...
Photostat is your
billboard! So never go smaller than A4. A3 size suits better for
display ads. Silk screening on flute boards is also a viable option.
Single colour ads won't cost much.
Photostats are very cheap to produce, even laser
print come cheap these days. Make at least 100 copies and ask for a better
When we say 'Photostat' it simply outlines a very convenient
lead generation technique, following the strategies 'as it is' is left to your
discretion. For example: instead of sticking 100 photostats in public
places [Say, Colleges], if you are planning to target 500 spots, its better to get it
printed as printing will work out to be much more cheaper.
Here is a photostat template with space provided
to add the Gate_Pass later. Made suitable to display neareducational
institutions. Laminating these will increase its productive
life many fold.
One may copy and show this to a DTP service provider. They will be
able to produce a similar design with media associate's Public_Gate_Pass
integrated instead of blank space.
Inserts and stickers
These ads can be used as a news paper insert, wiper insert,
gate sticker etc do a small batch print.
Size 1/4[A4] to as small as 1/16[letter pad size-A4 / 4] will do ..so
in 1/16 case, a 1000 A4 print means
4000 inserts/stickers. If use A3[Double of A4], will get 8000
important aspect an associate should evaluate is the fact that UpMarch
is a fully web enabled business and a competent media associate will
consider this as an opportunity to tap. While OFF-line promotions will
help an associate to break into a virgin ground by also attracting some new
net users in the process, to tap regular net surfers, ON-line ads
are the best option. moreover, they will be more at home with the controls UpMarch offers.
Do access ad sites and go through the
directions and tutorial provided, like CPC [Cost
per click], CPM [cost per 1000 impressions], maximum words per ad, selection of keywords
Links To Some
ON-line ad Networks [Important: UpMarch is not associated with any of them. Listing
them here should not be evaluated as recommendation, apply your
discretion before using their service.]
Some online ad networks require you
to have a landing page so, when a visitor clicks on an ad, say a
sponsored search result text ad, visitor has to be taken to a page
were more information is available.
UpMarch associates who want to
promote their Gate_Pass online has many landing page options to use.
A standard landing page is included with every order. So, when the
customer downloads and unzips the e-book ordered, a landing page set
too will be available in the downloaded file in a separate folder with detailed
instructions on how to use it productively, either directly or as a
Those do not want to invest in paid hosting may
use UpMarch Insta-Page service as explained here.
Customers with a base order
to their credit could register as media associates, in the process,
creates a Public_Gate_Pass for their downline building. This Gate_Pass
can be integrated into the landing page by following
one simple step. Then
upload the file to a suitable server.
An UpMarch landing page set
you download with your ordered e_book will have... 1] An index html file
[to point online ads, clicks will open this page] 2] A gate_pass text file
[open & add
first line] 3] An images folder [will have images
for the index.htm
and its copies] 4] A read1st text file
[step-by-step instructions and more...] 5] forAll.css
[a stylesheet file for index.
simply upload with others]
The gate_pass.txt is a blank text
file, open it and add your Public_Gate_Pass as the first line
without any space before and after. Actually in that file, there
is no line other than your Public_Gate_Pass.
Its time to upload...
Web hosts provide with either an ftp account or a browser based file
upload system. In case the host provides an ftp account, associate
should install an ftp application in the local system [like cute ftp,
core ftp etc.]. These can be freely downloaded from internet.
now.. make a small edit as directed in the included read1st page and upload1],
5] that's it! you are ready to start your
If you find 'uploading' 'ftp' etc. like alien language, try this link.
Tracking ON-line campaigns
Though Google/Yahoo analytical systems are available to track online
campaigns and to fine tune it, it is still prudent to use different
pages with different ad networks. Also the tracking is yet to be fine
tuned in many parts of India. Say, if one want a state wise result, it
easier to track just that page, especially when an ON-line/OFF-line
combination strategy is involved.
Assessing the actual result of a campaign is important to formulate a
better strategy as business grows. For that one should know which ad network
gave better result, which area responded well, which keywords converted better etc.
landing page downloaded from UpMarch has a great feature. It need not
be edited! It will look same, irrespective of how many copies
were made provided all the copies are in the same folder along with
gate_pass.txt file and images folder.
Let's assume our
associate plan a campaign with Google AdWords and Tyroo
in four different keyword categories jobs, business, home and
Let's make a sample chart..
Its simple, the cell that align with ...
Google + Job = gj
Tyroo + Home = th
Tyroo + Business = tb like that... we
have 8 cells here
Make 8 copies of index.htm [ Right click file..copy..paste..rename]
Rename them index_gj.htm, index_tj.htm, index_gb.htm like that...
For Keywords, make a keyword list like this Job = Job, jobs, freelance
jobs, part time job, salary, wanted, vacancy Business = business, business opportunity, profit, loan, money
Home = work at home, home business, soho,
home office Marketing = marketing job, new market, Indian market, market forces
This is not a complete list of possible keywords, create your own.
Now split the campaign by entering each page link separately with
associated keywords to different ad networks.
For example: To promote
This page is to be promoted in Tyroo ad network and keywords
concentrated on are those based on main keyword 'business'.
Like this, each ad network and keywords used can be tested.
If you have access to
the server logs or have Google/Yahoo analytics in place, this will help you to pinpoint positives and
negatives of a campaign very accurately and produce a much better
conversion and results.
An associate new to ON-line marketing might
find all these data a bit overwhelming. Once you start, its
surprisingly as simple as following marked links 1-by-1. One can always start
with a simple 'single page for all network' strategy which will be much
more easier to follow.
is a good system to use as your landing page, its flexible
enough to be able to add the participating associate's gate pass and
Associates may also embed link buttons to their existing web page as