UpMarch is a people participation
and partnership optimised system. Businesses enjoy and make use of the embedded
advertising leverage mechanisms to make the partnerships much more
beneficial and fruitful experience than used to.
UpMarch by its inherent nature, help to squeeze out much more from the same media, businesses
have been using all along.
Focus is to bring down the B.E.P of
campaign expenses and
to pep-up returns ratio trough... in this case, 'CO-PROMOTE'.
Unique co-promote on-line and offline
strategies are devisable.
In fact 'co-promote' in offline
scenario, need not
use any extra module integrated to UpMarch like multi level banner ads,
ad coupons, Insta-Page etc. the apparatuses which are devised to
Co-promote [offline], It simply displays the
basic nature of UpMarch core were business support is pre-embedded.
Co-promote simply help small businesses
to stretch ad budget without any commitment what so ever. Basically it
revolves around various inserts like news-paper inserts, mail box
inserts, wiper inserts etc. Hoardings, mini corrugated/flex boards,
stickers, even news paper display ads are other available offline co-promote options.
The philosophy behind co-promote aligns
well with other UpMarch apparatuses, to stretch the ad budget.
Co-promote is testable investing just a few hundreds of rupees. Its
suits micro businesses well.
For example: A Gas stove repair shop,
advertising using some news paper inserts.. its unlikely that the whole
general public is going to beat the path to the door just to overhaul
But then, giving multiple options is a simple solution to spread the
expenses. Moreover, if one of the available options is a 'one size fits all' type
life time opportunity suitable for home or power users, no doubt, more
will find this insert interesting.. many would keep it, like using it as
book marker, visualising future use.
Co-promote is all about spreading
expenses, triggering more income options and thus making the whole marketing effort more viable by
inducing better response levels.
Even half letter pad size simple b/w or
colour leaflets with 80% space allocated to shop's ad and balance 20%
to announce that business as a user of UpMarch advertising network is
Use that 20% to invite the general
public to be a part of the unique UpMarch networking system and to build
solid businesses around it. All with shop keepers PUBLIC_GATE_PASS displayed in bold letters.
Here shop keeper also builds a network
marketing business and income in parallel while promoting his usual
Brick-N-Mortar business using the 80% part. That's the power of co-promotion!
see an offline co-promote example.
Due to the inherent nature of
co-promote media, co-promote won't be evaluated for calculating