Why Customer email_ID and Associate email_ID should be same?
The Customer and media associate registrations
are separate registrations. So is sponsor, ad-agency, charity etc.
Username email is one among the registration filters. As you may are already
aware, only those customers with at least 'Base Order' to their credit will be
allowed to join as associates.
That's very much like
Multi Level Marketing but with a difference. Here at UpMarch, condition is
not to pay any join fee [Join fee is usually non-refundable, sizable
amount.] to be able to participate and purchase... but,
here, simply make a nominal site purchase of Base Order level to
Customers use their customer-username [email] as
associate-username while register as media associates. Within the
registration process, associate also create a Public_Gate_Pass.
This same username policy is enforced all
across the system. Passwords, whether system created or participant
created may be different to ensure security.
The 'media associate system' brings in many positives of both MLMs
and normal FMCG mass marketing model [FMCG, fast moving
goods like soaps, detergents etc.] and thus, this is a unique business
model that's well marketable both online and offline, using personal
as well as impersonal routes.